Whakatane Mill Limited (WML Paperboard) was pleased to exhibit at FoodPro for the first time, providing a valuable opportunity to connect with customers, brand owners, packaging specialists, and others from across the food manufacturing industry.
Throughout the event, the WML team experienced steady engagement and a strong level of interest, with conversations ranging from packaging performance and printability through to sustainability and the changing requirements facing food and FMCG brands.
For WML, one of the biggest benefits of exhibiting was the opportunity to meet people from across the industry whom the team may not otherwise have had the chance to connect with.
“FoodPro gave us a great opportunity to have genuine conversations with people from right across the industry,” said the WML team. “As our first time exhibiting, it was particularly valuable to meet new contacts, hear what businesses are looking for from their packaging, and strengthen relationships with people we already work with.”
Manufactured in New Zealand, WML’s Formakote™ range of folding boxboard provides solutions for a broad range of food, FMCG and food-service packaging applications. The range includes boards designed to combine strength and stiffness with high-quality print surfaces, alongside options developed for applications requiring grease resistance or performance in chilled and damp environments.
More broadly, the conversations at FoodPro reinforced the importance of collaboration across the packaging supply chain. As brands and manufacturers continue to assess packaging performance, sustainability, and fibre-based alternatives, WML sees significant value in working closely with customers and converters to understand the requirements of each application.
“The quality of the conversations was what really stood out for us. FoodPro was a valuable opportunity to listen, learn and make new connections, and we came away very pleased with our first experience exhibiting.”
WML would like to thank everyone who visited the stand and took the time to meet the team. We look forward to continuing those conversations beyond FoodPro.
